Local marketing is a good way to get in front of a local audience and a good way to keep customers coming back. You can use social media and email to connect with your target customers. If your business caters to a specific location, you may also want to consider direct mail. This method is less expensive than digital options and is a great way to reach a prime demographic.
A local marketing campaign should include the basics like a solid website, SEO, and a good social media presence. It can also benefit from a savvy small business who knows how to incorporate the latest technology and offers.
To make the most of your local marketing efforts, you should create and maintain a business profile on Google My Business. Having a business profile will allow you to create a detailed, accurate listing of your company’s address, phone number, hours of operation, and more.
Another smart tactic is to promote your business by participating in local events. These can include community fairs and other celebrations in your area. In addition, you should also attend events that are likely to draw your target demographic. For example, if you run a local health food store, you should take note of any and all local health food related events that are going on. Whether it’s a yearly festival or a weekly farmers market, you should participate in the festivities.
Another good local marketing tip is to create a newsletter. You can design a monthly newsletter that will feature local content. As you build your list of readers, you can send out emails with the newest local news and deals. You can also encourage your followers to subscribe by offering them a small incentive.
A small business should create an email that is relevant to its products and services. The email may be a gimmick in and of itself, but it’s a good way to stay in touch with your target audience. Using the right email marketing tool can lead to an increase in conversions.
One of the most reputable local marketing methods is a referral program. When a customer refers your business to a friend or family member, you can offer them a discount or a freebie. Not only will it help you expand your customer base, but it will also bolster your reputation.
Another great local marketing strategy is to partner with other businesses. Not only will this bolster your brand and credibility, it will multiply your outreach by a factor of three. Just make sure that the partner has a similar set of values and that they aren’t directly competing with you.
While local marketing can be a challenge, there are many effective strategies that you can implement to get started. The best part is that it’s not as difficult as you think. By using the tips and tricks mentioned above, you’ll be well on your way to a thriving local business.